sportsinnovation

FIFA's Blockchain Gamble: Rivals, NFTs, and the Future of Football

FIFA's Blockchain Gamble: Rivals, NFTs, and the Future of Football

Now, world football’s governing body FIFA is making a major play in the space by dipping its toes into blockchain gaming. What’s more, they’re all on board with NFTs! This year’s culture shift includes the release of “FIFA Rivals,” a new, free-to-download mobile game. It means building our own Ethereum...

FIFA's Ethereum Leap: 3 Ways it Empowers Fans, Not Just FIFA

FIFA's Ethereum Leap: 3 Ways it Empowers Fans, Not Just FIFA

Okay, let's be honest. When you heard FIFA was launching its own blockchain, your first thought probably wasn't, "Wow, this is going to revolutionize fan engagement!" Or more probably it was closer to, “Wonderful, just what we need—another direct, top-down, centralized power grab. I get it. FIFA’s not exactly the...

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