nike

Nike's NFT Nightmare A Warning Shot for Investors?

Nike's NFT Nightmare A Warning Shot for Investors?

Nike, a titan of industry, stumbled. Hard. Their RTFKT NFT initiative, hailed a few months ago as a bold new step into the metaverse. Now, Tether is defending itself against a major class-action lawsuit for allegedly listing unregistered securities. You might be thinking, "So what? Another NFT project bites the...

Nike's NFT Nightmare: A Brutal Lesson in Customer Trust

Nike's NFT Nightmare: A Brutal Lesson in Customer Trust

Nike’s introduction to the NFT space through its RTFKT project has turned on a dime. This expedition to Web3 serves as a reminder for all because of how unpredictable this space can be and points out just how important customer trust is. The athletic giant's foray into digital assets, once...

Nike's NFT Fumble: 5 Lessons for Brands Entering Web3

Nike's NFT Fumble: 5 Lessons for Brands Entering Web3

Nike’s abrupt exit from the RTFKT NFT venture definitely gives a loud message. It’s not a small issue, but rather a massive red flag for any brand looking to make a move into Web3. The last time I heard that word, I remember having bought a “revolutionary” juicer that was...

Nike Faces Legal Challenges Over RTFKT NFTs as Market Cools

Nike Faces Legal Challenges Over RTFKT NFTs as Market Cools

Nike is now on the defense in a class-action lawsuit brought against it by the owners of RTFKT NFTs, accusing it of making empty promises. This ongoing legal battle highlights the challenges that brands face in the often chaotic NFT landscape. After a brief and massive boom, this highly speculative...

AFA's NFT Sneakers: Will Royalties Save STEPN From Nike's Fate?

AFA's NFT Sneakers: Will Royalties Save STEPN From Nike's Fate?

STEPN, the popular move-to-earn app, is making a big bet on Argentina. Their partnership with the AFA to release NFT sneakers underscores Coupang’s future-forward ambitions. This move is particularly notable given that Nike recently withdrew from the NFT sneaker market because it was not profitable. Indeed you might wonder what’s...

Nike's NFT Fail: 5 Reasons Centralization Always Crumbles

Nike's NFT Fail: 5 Reasons Centralization Always Crumbles

I'm not surprised. Honestly, none of us should be. Nike's recent NFT debacle, culminating in a class-action lawsuit, is a textbook case of what happens when centralized control tries to squeeze itself into a decentralized world. I’ve spent my life advocating for youth as digital entrepreneurs. I view this experience...

Nike's NFT Mess: Unregistered Securities or Just Bad Business?

Nike's NFT Mess: Unregistered Securities or Just Bad Business?

Nike’s NFTarm has been hit with a new class action lawsuit over the Nike-related RTFKT NFT venture. One Australian customer is at the forefront, accusing RTFKT of misleading conduct and over $1M AUD in damages since closing RTFKT. The crux of the argument? These NFTs were actually unregistered securities.Is it...

Nike NFT Lawsuit: Did RTFKT Closure Devalue Digital Assets?

Nike NFT Lawsuit: Did RTFKT Closure Devalue Digital Assets?

The NFT space is beginning to see the other shoe drop in terms of legal enforcement. A recent lawsuit against Nike, following its closure of RTFKT, highlights the potential pitfalls and legal complexities surrounding these digital assets. This situation raises critical questions about the nature of NFTs, their value, and...

Nike Hit with Lawsuit Following NFT Platform Shutdown

Nike Hit with Lawsuit Following NFT Platform Shutdown

Nike is now defending itself in a lawsuit arising from its announcement to close its non-fungible token (NFT) platform. The suit became known through an unnamed report published on the Ministry of Sport ministry website.Our exclusive online home, courtesy of the Ministry of Sport, gives you access to case-studies, articles,...

Nike's NFT Debacle: Are 'Blue-Chip' Brands the Biggest Threat to Crypto?

Nike's NFT Debacle: Are 'Blue-Chip' Brands the Biggest Threat to Crypto?

The numbers don't lie. Nike’s initial foray into the NFT space sounded fairly good on paper when they claimed RTFKT. Today, it looks less like a slam dunk and more like an expensive fumble. That’s what we’re describing as a 99.8% value crash in their virtual sneakers NFTs. From roughly...

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