marketing

Jeffy Yu's 'Death': Crypto's Darkest Marketing Stunt?

Jeffy Yu's 'Death': Crypto's Darkest Marketing Stunt?

The crypto world moves fast, but sometimes it's rocked by events that leave a lasting impact. Even by that standard, the Jeffy Yu incident is an odder tale. It includes a faked death, a memecoin, and truly shocking allegations of market manipulation. FearlessToken.com is taking a much closer look at...

Crypto's Marketing Game: Are We Sacrificing Innovation for Hype?

Crypto's Marketing Game: Are We Sacrificing Innovation for Hype?

As you can tell, we’re being suffocated by a tidal wave of shiny objects in the crypto space. Every day, a new coin, a new NFT, a new "revolutionary" platform explodes onto the scene, backed by slick marketing campaigns and celebrity endorsements. If we’re telling the truth, how much of...

Crypto Marketing's Wild West: Celeb Coins, Points, & Solana's Win

Crypto Marketing's Wild West: Celeb Coins, Points, & Solana's Win

We know the cryptocurrency world all too well with hype, speculation and marketing gimmicks. Bitcoin’s early days ignited what has become a global revolution in the digital asset space. This landscape has changed dramatically since, spawned a boom of thousands of altcoins and NFTs, all propelled by creative and at...

Solana's Rise Proves Crypto Needs Marketing, Not Just Tech

Solana's Rise Proves Crypto Needs Marketing, Not Just Tech

We in crypto have a problem. We're so busy patting ourselves on the back for building the future that we've forgotten to sell it. And for years, the guiding principle for our transit agencies has been “build it and they will come.” Guess what? They didn't. Not in the numbers...

Further Reading