customer trust

Nike's NFT Nightmare: A Brutal Lesson in Customer Trust

Nike's NFT Nightmare: A Brutal Lesson in Customer Trust

Nike’s introduction to the NFT space through its RTFKT project has turned on a dime. This expedition to Web3 serves as a reminder for all because of how unpredictable this space can be and points out just how important customer trust is. The athletic giant's foray into digital assets, once...

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