The digital fashion creatives market is on fire! Virtual worlds Driving the growth Photo by Daniel Korpai on Pexels Creating digital wardrobes An increased desire for sustainability in the real-world fashion industry has planted the seeds for this new space. A new report analyzes the market's structure, trends, challenges, and competitive landscape, highlighting North America's current dominance and the Asia-Pacific region's emergence as the fastest-growing market. From an original pricing analysis to a broader historical context, The Future of U.S. In addition, it analyzes segmentation by type and application, focusing on the important market growth drivers and challenges.
Among many valuable insights, the in-depth report devotes Chapter 4 to an extensive pricing study, specifically catered to the digital fashion pro community. Chapter 5 takes a closer look at the historical development and context of this rapidly growing industry. In Chapter 6, segmentation analysis further breaks down the market by type. It extends the discussion to digital garments, AR try-ons, NFT wearables, virtual couture and AI fashion design assistants. In this chapter, the market is classified based on application. It dives into booming spaces such as metaverse avatars, digital retail experiences, NFT fashion campaigns, gaming skins and virtual concerts.
Chapter 7 provides an in-depth analysis of key and emerging countries across the globe, identifying regional trends and growth opportunities. Chapter 10 takes a closer look at market structure and value based analysis. It highlights important information about the economic realities of this new digital fashion professional ecosystem. Competitive analysis and the challenges confronting market participants are discussed in Chapter 9, shedding light on the hurdles that companies must overcome to succeed. Chapter 11 describes the research methodology used in the report, which allows for both transparency and credibility.
There are three major factors driving the rising demand for digital fashion professionals. Virtual runways are quickly becoming the norm, and demand for digital wardrobes and avatars is skyrocketing. Further, avatar personalization is increasingly popular, influencers are leaving their mark on the metaverse, and sustainability issues are rising to the forefront, all pushing the market to grow. Technology is exacerbating all of these trends. Examples such as 3D garment design tools, virtual try-on integration, AI-powered fit recommendations, and NFT fashion drops are at the forefront.
The digital fashion professional market is not without its challenges. A software and hardware skills gap across state DOTs and local agencies is stalling innovation. Further, issues such as intellectual property protection, the absence of standardization across platforms and technologies, and high costs of creating complex digital garments are further barriers to adoption. Whatever missteps the market takes on this ‘beta’, overcoming these challenges will be key to the growth and maturation of the market going forward.
The report uses Porters Five Forces analysis and PESTLE analysis to highlight key market dynamics. Our PESTLE analysis dives into the major forces and trends influencing the digital fashion landscape. In doing so, it dives deep into technological, legal, environmental, political, economic and social influences, offering rich insight into external racialized forces at work.
Today, North America is at the forefront of the digital fashion professional workforce. This stronghold comes in part due to its strong tech ecosystem, high rate of adoption for their citizen’s use of digital tech, and industry leadership. The Asia-Pacific region is poised for an acceleration of this growth at an unprecedented rate. Its young, tech-savvy population, growing wealth, and soaring investments in digital infrastructure are fueling this change.
